While we’ve been at the forefront of influencer marketing since 2024, our team brings decades of combined experience, including social media professionals, marketing executives, developers, designers, and influencers.
We have entered a new era, a realm where new frontiers are defined
not by the past, but by bold, creative visions. Influencer
marketing is revolutionizing the industry. On platforms like
TikTok, X, Instagram, Snapchat, LinkedIn and
Youtube, a new generation of
creators is driving brand awareness, shaping perceptions, and
fostering product adoption.
For brands, the barrier to entry is lowering, making influencer
marketing accessible to both startups and small businesses, as
well as Fortune 1000 companies.
We believe that the most effective influencer marketing strategies
are those that create win-win outcomes for both brands and
creators. These strategies not only help brands achieve their
goals but also provide a valuable income stream for creators
around the world.
At trueAIdeas, our mission is to become a long-term partner for
both brands and creators, working closely with both sides to
deliver outstanding results with every partnership and campaign.
Our goal is to reshape the influencer marketing landscape for the
better, one campaign at a time.
We are trueAIdeas.
Some brands call it a manifesto. Others, a mission statement. For us, this is what we care about and seek to embody as we navigate this world as entrepreneurs, creatives and marketers.
Diversity isn’t found by chance; it’s the spark that ignites creativity, innovation, and progress.
Curiosity is the compass that keeps companies from losing their way.
It’s not enough to focus on customers; true success comes from an unwavering obsession to solve their problems, today and for a lifetime.
We don’t hire vampires. Every member of our team is a source of energy, not a drain.
We don’t just plan for the present—we build the future with every milestone we set.
Mehroz Ali, CEO & Cofounder
I was a total cinephile, obsessed with movies. Then I fell head over heels for marketing. Funny thing is, I started watching way fewer films, but I got really good at making brands a lot of money. I killed it at a bunch of TV Channels. Eventually, I left to run International marketing in UAE, where I multiplied our channel revenue five times faster than you can say "viewer acquisition cost." Now, I'm running trueAIdeas, and honestly? It's more thrilling than any movie I've ever seen..
Sidra Mubeen, Collaborative Team Partner & PR Expert (Lahore)
I've spent almost four years immersed in the world of Public Relations. I've had the privilege of working with everyone from top fashion houses and cutting-edge skincare lines to major corporations. Over that time, I've really honed my skills in building brands, connecting with the media, and crafting strategic communication plans that actually get results. I'm genuinely passionate about PR. I love forging meaningful connections, building strong networks, and finding the most compelling way to tell a brand's story. Meeting and interacting with people from all walks of life gives me energy, and I'm truly proud to help brands reach their full potential. And because the PR landscape is always changing, I'm committed to staying on top of the latest trends and best practices.
Jaweria Shahbaz, Collaborative Team Partner & Influencer (Karachi)
I'm a mom, which, let's be real, is the ultimate startup. But I'm also an entrepreneur and a social media influencer, so my days are a delightful (and sometimes chaotic) mix of board meetings, diaper changes, and crafting the perfect Instagram post. I thrive on innovation – it's in my DNA – and I'm fiercely driven. I've poured my heart and soul into building a successful business and a genuine online community. My Instagram platform is where I share the messy, beautiful reality of it all: the triumphs, the tribulations, and everything in between. It's a place where I connect with others, share what I've learned (often the hard way!), and hopefully, inspire a few along the way. Honestly, becoming a respected voice in this community? That's the second most rewarding thing of all after being a mom.
Sara Majid, Collaborative Team Partner & Influencer (Dubai)
I am “coolest PR / Media Manager in the UAE” might be a bold claim, but hey, I’ll own it. I’m a certified digital marketer who’s been deep in the world of PR and media for years. I’ve worked with over 50 top brands (Careem, Nivea, Toys R Us… you get the vibe) and delivered real results—boosting visibility, driving engagement, and making brands unforgettable. My thing? Crafting PR strategies that hit hard, managing influencer collabs that feel real, and creating campaigns that actually connect. Oh, and as a Mombassador for Funcity (Landmark Group) and a mom blogger, I totally get family and lifestyle brands.
From choosing the right influencers to managing negotiations, we
take care of the heavy lifting.
We handle it all, so you don’t have to.
We manage the conversations so you can focus on what
matters. No more endless email threads.
We negotiate for win-win solutions, creating value
for both brand and influencer.
We make sure the deal is done right.
We brainstorm standout ideas that cut through the
noise and capture attention.
Creative campaigns that stop thumbs.
We ensure influencers are paid on time, so you don’t
have to worry about the details.
On-time payments, hassle-free.
We manage every aspect, so you can simply enjoy the
results. We’ve got that covered.
